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30% of surveyed property buyers stated seeing a rainbow flag in a community would make them most likely to bid on a house there. However the country is divided; 22% stated it would make them less most likely to send a deal.
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Almost half of purchasers stated seeing a Confederate flag in a community would make them less most likely to bid on a house there– the greatest “less most likely” share of the flags participants were inquired about. Next came pro-life flags (31%).
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45% of participants stated seeing an American flag would make them most likely to bid on a house– the greatest “most likely” share, followed by Black Lives Matter flags (36%).
Almost one-third (29.5%) of U.S. property buyers stated that seeing a rainbow flag in a community would make them most likely to make a deal on a house there, according to a brand-new study. However participants were divided: 22.3% of purchasers stated the existence of a rainbow (LGBTQ+ pride) flag would make them less most likely to send a deal, and approximately half (48.2%) stated it would have no effect on their choice.
That’s according to a Redfin-commissioned study carried out by Qualtrics in Might and June 2023. The study was fielded to 5,079 U.S. homeowners. This report concentrates on the 1,256 participants who showed that they’re most likely to purchase a house in the next year, who we describe as “property buyers” and “purchasers” throughout this report.
The following concern was presented to participants: “Picture you were exploring a house and you had the ability to pay for the deposit and home mortgage payments. If you saw each of the following on or around among the next-door neighbor’s houses, how would that affect your probability of making a deal on that house?” Individuals were inquired about 13 various flags, the rest of which we’ll talk about even more down in the report.
Outcomes varied commonly by political choice and age, with more youthful individuals and Democrats probably to show that they choose to reside in a LGBTQ+ friendly location. Approximately 2 of every 5 (41.4%) property buyers who determined as Democrat stated they ‘d be most likely to make a deal on a house in a community where they saw a rainbow flag. On the other hand, more than one-third (34.6%) of Republican purchasers stated seeing a rainbow flag would make them less most likely to make a deal.
Almost 2 of every 5 (37.9%) Gen Z participants stated they ‘d be most likely to make a deal on a house in a community where they saw a rainbow flag– a greater share than any other generation surveyed. That compares to 30.9% of Millennials, 19.7% of Gen Xers and 17.7% of Infant Boomers.
” In today’s divided country, living among likeminded individuals might be thought about a community facility, similar to extremely ranked schools and walkability,” stated Redfin Chief Financial expert Daryl Fairweather “Remote work has actually enabled ratings of individuals to transfer to brand-new locations and deprioritize distance to the workplace. Often, that implies property buyers self-sort into locations where their next-door neighbors believe and vote like them.”
A record 25.2% of Redfin.com users across the country looked to vacate their existing city location throughout the 3 months ending April 30, up from 22.8% a year previously and approximately 19% prior to the pandemic. Numerous purchasers are leaving their home towns for more economical locations– particularly as home mortgage rates increase.
Below are the outcomes for the other flags participants were inquired about:
Homebuyers were most delayed by the concept of Confederate flags in their community. Approximately half (47.7%) stated seeing a Confederate flag in a community would make them less most likely to make a deal on a house there– the greatest “less most likely” share amongst the 13 flags participants were inquired about. Next came pro-life flags (31.1%) and anti-gun flags (27.5%).
Purchasers were most drawn to American flags. More than 2 in 5 (44.8%) stated seeing an American flag in a community would make them most likely to make a deal on a house there– the greatest “most likely” share amongst the flags participants were inquired about. It was followed by Black Lives Matter flags (35.7%) and pro-choice flags (34.8%).
Homebuyers were most divided on Gadsden (” do not tread on me”) flags: 25.6% stated seeing one would make them most likely to make a deal, while approximately the exact same share (26.8%) stated it would make them less most likely to make a deal. Participants were likewise divided when inquired about anti-gun flags (29.7% vs 27.5%) and 2nd Modification flags (30.3% vs 27.3%).