Easy methods to Create the Best possible About Us Web page

In the event you focal point handiest on promoting services to your site, doable consumers would possibly now not in finding your corporation devoted. Chances are you’ll in finding it tough to construct connections with new guests with out explaining your tale and core values.

Through developing an About Us web page, you’ve the danger to win over guests with a compelling creation on your emblem. A well-designed About web page is helping you attach along with your target market and construct agree with. This agree with can in the end building up your conversions and spice up retention charges.

On this put up, we’ll provide an explanation for what an About Us web page is and learn how to create one in your site. Then, we’ll display you 45 inspiring examples. Let’s get began!

What Is An About Us Web page?

An About Us web page is a devoted segment of your site that gives background details about your corporation or group.

An About web page isn’t a spot to push a troublesome promote or boast about your corporation. It must lend a hand guests to grasp who you might be, what you do, and what makes your corporate distinctive.

The Goal Of An About Us Web page

Having a well-crafted About Us web page is the most important for branding, and incomes the agree with of holiday makers and doable consumers. Listed here are probably the most techniques it will possibly toughen your site:

• Builds agree with: Your About Us web page items the historical past of your corporation and the way it got here to be. This backstory is helping website online guests to connect to your emblem on a extra private point.
• Highlights your values: Through speaking what motivates you and the rules that information your paintings, you’ll be able to use your About Us web page to turn guests what you stand for. This transparency is helping to construct agree with.
• Displays your experience: Detailing your enjoy, coaching, certifications, and accomplishments demonstrates you might be certified and professional to your paintings. This experience establishes credibility, that means guests are much more likely to agree with your evaluations and spend cash with your corporation.
• Complements your emblem identification: Neatly-written About Us content material (paired with footage, GIFs, and movies) is helping improve your required emblem symbol. This cohesive identification separates you from competition; guests are most likely to keep in mind the image you paint.
• Encourages engagement: Probably the greatest About Us pages inspire guests to do so, whether or not this is finding out extra in regards to the emblem, beginning a dialog, or changing into a buyer. This engagement is helping to construct lasting relationships.
• Introduces your group: Maximum people generally tend to agree with faces greater than names. Many About Us pages come with a bit that introduces key group individuals, that means guests can “meet” the folks at the back of the operation.
• Improves search engine marketing: In the event you replenish your About Us web page with nice content material, it may be a perfect search engine optimization asset, drawing curious guests on your site for more info.

Those doable advantages are subsidized up by way of various proof. As an example, one contemporary survey discovered that 31% of shoppers imagine that an About Us web page is probably the most crucial component on a industry site.

What’s extra, 85% of shoppers stated they’ll handiest believe purchasing from manufacturers they agree with. A excellent About Us web page will let you to construct that roughly bond with new guests.

In different phrases, it’s value getting your About Us web page good.

How To Create The Best possible ‘About Us’ Web page (4 Pointers)

You must now have a good concept of what an About Us web page must include. To apply up, listed below are a couple of pointers that will help you create a web page that may make you stand proud of the gang:

1. Inform A Tale

One of the crucial easiest techniques to make your About web page distinctive is to inform your corporate’s historical past. Ceaselessly, tales can get guests extra invested in your emblem and compel them to stay studying. It will naturally result in extra conversions.

First, have in mind to be clear. Your About Us web page serves to promote your distinctive tale and get buy-in out of your guests. Transparency is extremely essential to win your guests’ agree with.

You’ll be able to discuss how your corporation were given began, in addition to your own background. To lend a hand readers perceive your targets, you’ll be able to even write a project commentary. This article is going to range relying to your emblem, however it’s easiest to be as original as imaginable.

As soon as your corporation reaches a definite age, you need to additionally believe summarizing your complete emblem tale. Point out the important thing milestones alongside the best way, and the way it ended in the corporate that guests can see lately.

2. Stay It Easy

When writing your About web page, don’t use business jargon and complicated replica. The phrases must soar off the web page and encourage your new consumers to do so. A block of textual content that guests need to learn six instances to clutch isn’t going to chop it.

It’s additionally crucial to believe your target market. New guests will most likely desire a easy creation to your corporation with no need to learn all your existence tale. In the long run, believe what readers might be in search of and make a price proposition with that during thoughts.

After you describe your self and your corporate, be sure you upload your touch main points. If a customer has were given so far as taking a look at your About Us web page, there’s a great opportunity they’re considering of running with you or the use of your provider. Don’t leave out that chance to transform them by way of making them seek for a separate touch web page.

Finally, don’t omit a couple of call-to-action (CTA). This essential component can convert guests, making it transparent what you wish to have them to do subsequent. Just right examples would possibly come with a hyperlink on your on-line retailer, touch data, and social media accounts.

3. Use Enticing Visuals

In case your About Us web page has an aesthetically pleasurable design, it will possibly have interaction guests and inspire them to learn extra. Readers would possibly battle to grasp your tale when the content material is poorly laid out with an excessive amount of textual content.

Because the human mind can procedure photographs a lot sooner than phrases, believe integrating them into your About web page. Despite the fact that any person doesn’t learn the whole web page, they are able to view the opposite visible components to grasp your corporation.

Having the correct design can steer clear of scaring away new guests. Listed here are some nice techniques to toughen your About Us web page visuals:

• Be inventive and use unique graphics.
• Select an appropriate colour scheme.
• Come with photographs and movies.
• Create animations.
• Use readable fonts for accessibility.

Preferably, all essential data must be situated above the fold (or at the peak part of the web page). Alternatively, you’ll be able to additionally information customers to scroll down and browse extra.

Whilst it varies from business to business, greater than part of Web surfing now takes position on cellular gadgets. So make certain your About Us web page, and your website online as a complete, is constructed for cellular first. (Professional tip: use a responsive template)

Then, you’ll be able to take a look at if a web page is mobile-friendly the use of Google’s Cell-Pleasant take a look at.

4. Make Positive The Web page A lot Briefly

Whether or not you run a small industry or a big corporate, your site must be speedy. This is likely one of the easiest practices for making improvements to person enjoy. In case your About web page takes too lengthy to load, customers will most likely go away your website online with out studying its content material.

This, after all, is going for each and every web page to your website online, however your number one conversion pages should load as speedy as imaginable. You’ll be able to in finding out precisely how lengthy a selected web page of your website online takes to load with Google’s PageSpeed Insights. This may increasingly review your Core Internet Vitals:

 

In the event you obtain a deficient rating, there are steps you’ll be able to take to toughen your web page pace. This speediness is important to stay guests to your site and make sure they go back.

45 Nice ‘About Us’ Pages To Encourage You

Realizing the speculation is something, however what does a perfect About Us web page if truth be told appear to be? To lend a hand encourage your paintings, we’ve scoured the Web to search out probably the most easiest About Us web page examples in the market.

What’s extra, we’ve got studied each and every instance intimately to find what makes them so interesting.

Large Manufacturers

When cash is not any object, you’ll be able to make a really crowd pleasing About Us web page that is filled with interactive components and charming content material. Listed here are some examples from the arena’s greatest on-line manufacturers:

1. Nike

What makes this a excellent About Us web page?

• On the peak of the web page, Nike establishes itself as probably the most main manufacturers for every type of athletes. It additionally explains its project to lend a hand folks achieve their complete doable in sports activities.
• The web page obviously identifies Nike’s target market as athletes however stays inclusive by way of emphasizing that any one with a frame is an athlete and may just have the benefit of Nike merchandise.

• To interact readers visually, this web page has full-width shifting graphics of athletes competing in more than a few techniques.
• Underneath the fold are hyperlinks to the newest tales and weblog posts about Nike’s affect on sports activities.

2. Zendesk

What makes this a excellent About Us web page?

• Immediately, there’s a quick, concise abstract of Zendesk and what the corporate makes a speciality of.
• The straightforward web page design, daring contrasting colour scheme, and restricted phrase depend make this About web page readable and comprehensible.
• Through explaining how Zendesk invests in communities and promotes range and inclusion, the reader can relate to the emblem and its ethics.
• Within the backstory of a “zen table,” the writers come with somewhat little bit of humor. This makes the tale extra unique and remarkable.

3. Etsy

What makes this a excellent About Us web page?

• Since Etsy is an inventive market, beginning with the tagline, “Stay Trade Human,” is sensible. This compelling call-to-action shall we readers know the core message of the corporate.
• Within the creation, this About web page options Etsy’s number one guiding ideas. If readers have a identical love of sustainability and creativity, they are able to establish the ones values right here.
• The web page additionally outlines how Etsy works. With lovable and easy animations to steer the best way, guests will be informed some great benefits of changing into a purchaser or supplier at the platform.

4. Amazon

What makes this a excellent About Us web page?

• Not like different manufacturers, Amazon divides its About data into a couple of fundamental pages: Who We Are, What We Do, Our Place of business, Our Affect, and Our Planet. This format avoids having an excessive amount of data on one web page.
• You’ll in finding easy-to-navigate hyperlinks to crucial details about Amazon’s services and products, ideas, neighborhood affect, and extra in each and every tab.
• The use of quick paragraphs and hyperlinks to different assets, this About web page well summarizes the whole lot about Amazon.
• As you scroll down the web page, Amazon supplies similar articles if you wish to know about its hiring practices or corporate growth.

5. WordPress.com

What makes this a excellent About Us web page?

• To introduce WordPress.com to new guests, this About web page begins with the corporate’s project commentary.
• The designers use contrasting blue and white backgrounds all through the web page to align with the emblem’s brand and building up clarity.
• WordPress.com obviously considers its target market, with common calls-to-action to get folks’s internet sites on-line.
• The web page additionally explains how WordPress.com helps its customers with numerous, unfastened equipment. Studying this, guests can understand they have got the whole lot they want to construct a site in an instant.

6. Canva

What makes this a excellent About Us web page?

• This About web page is a wonderful instance of a simplistic design. It makes a speciality of visible components reasonably than over the top paragraphs. Even though there aren’t many phrases at the web page, they’re descriptive sufficient to encapsulate Canva and its targets.
• It additionally highlights Canva’s recognition, record the collection of designs created with this device.
• This web page comprises a picture slider of Canva’s emblem values. The enticing graphics provide an explanation for the core concepts that the industry stands for.

7. Mailchimp

What makes this a excellent About Us web page?

• Regardless of being a large corporate, Mailchimp effectively manages to steer clear of any company tropes. As an alternative, its About Us web page makes you are feeling such as you’ll be running with a small group.
• Every segment is handiest a few paragraphs lengthy. Regardless of having a ton to discuss, Mailchimp understands that the reader handiest wishes top-level concepts (although you’ll be able to pass off and be informed extra, because of pages devoted to the corporate’s tradition and historical past).
• At no level does the web page really feel like a gross sales pitch. It merely pulls you into what Mailchimp stands for and what it represents as an organization.

8. GIPHY

What makes this a excellent About Us web page?

• In the event you’ve ever used a Graphics Interchange Structure report (aka GIF), then you definately’re most likely acutely aware of GIPHY. Since GIFs are amusing, GIPHY made its About web page quirky, enticing, and fully on level in terms of reflecting the emblem and its identification.
• Plus, it’s achieved nearly fully the use of — you guessed it — GIFs. This promotes GIPHY’s merchandise with out together with a troublesome promote. After seeing the joys GIFs in this web page, guests can also be motivated to make use of them.

9. 500px

What makes this a excellent About Us web page?

• As a web based community for photographers, you could possibly be expecting nice visuals at the 500px About web page, and it doesn’t disappoint — particularly for those who occur to be a canine particular person!
• The web page explains what the corporate is and the way it’s dedicated to its consumers, and it’s totally freed from fluff.
• It obviously describes how photographers can have the benefit of becoming a member of 500px, adopted by way of a easy call-to-action.

10. X (the site previously referred to as Twitter)

What makes this a excellent About Us web page?

• X’s About web page hits the nail at the head in terms of replica with brevity. It lays out who the corporate is and what it stands for with out an excessive amount of element. You already know exactly what you’ll get from the social community simply by taking a look at its About Us web page.
• It does a very good process of shifting guests down the funnel and getting them to enroll and start the use of the website online. X does this partially by way of pulling trending content material into the web page. This offers a CTA to take a look at the platform.

11. LEGO

What makes this a excellent About Us web page?

• Whilst LEGO makes toys, the primary pitch of this About Us web page is geared toward folks. In spite of everything, they’re those who will (basically) make acquire selections.
• The web page features a one-sentence description of LEGO’s historical past, with hyperlinks for guests to apply in the event that they need to discover the in depth timeline of the emblem.
• A map of the arena, made fully out of LEGO bricks, illustrates the worldwide achieve of the emblem in a colourful and amusing means.

12. Uber

What makes this a excellent About Us web page?

• Like different firms, Uber highlights its project commentary on its About web page. This comprises an emotional enchantment, explaining that the primary objective is to offer folks the liberty to move anywhere they would like.
• Uber additionally features a image of its CEO and a non-public letter from him. Through having a call-to-action button, this segment motivates guests to learn in regards to the corporate’s historical past, achievements, and plans.
• As Uber is a transportation emblem founded round automobile commute. Doable consumers can have questions in regards to the corporate’s sustainability, so Uber supplies details about its objective to transform totally electrical.

13. Wendy’s

What makes this a excellent About Us web page?

• Wendy’s could also be a well-liked speedy meals emblem, however that doesn’t imply folks know its historical past. To resolve this drawback, this About web page hyperlinks to details about the founder, Dave Thomas, and the root of Wendy’s.
• It additionally emphasizes Wendy’s targets to serve recent meals and make each and every buyer really feel at house.
• Some guests would possibly need to get started running with the corporate. Due to this fact, Wendy’s supplies information about making an investment and franchising.

14. Eventbrite

What makes this a excellent About Us web page?

• That includes a picture of a band appearing, the Eventbrite About Us web page makes a speciality of its area of interest target market. If any person needs to enjoy are living performances, they are able to in an instant know that this corporate focuses on that house.
• After explaining what Eventbrite is, the web page additional discusses what you’ll be able to be expecting from this platform. Whether or not you wish to have to visit a tune pageant, fundraiser, or marathon, you’ll be able to in finding tickets with Eventbrite.
• Plus, this web page tells guests how a hit the corporate has been in earlier years. It explains Eventbrite’s achievements, in addition to a prime point of buyer delight.

15. HubSpot

What makes this a excellent About Us web page?

• HubSpot’s About web page has a easy however efficient format, explaining the corporate’s tale, project, and historical past.
• At the side of a written tale of the way HubSpot was once based, there’s a video that includes its CEO. This makes the tale extra private since you’ll be able to pay attention it instantly from the founder.
• As an alternative of getting blocks of textual content, it lays out HubSpot’s historical past, level by way of level, in a picture slider. Guests can navigate in the course of the industry’s preliminary targets, enhancements, and successes.

16. Spotify

What makes this a excellent About Us web page?

• Even though this About Us web page doesn’t come with photographs, it simplifies the textual content and comprises handiest important data. Plus, headings successfully separate each and every segment in an easy-to-understand means.
• This web page isn’t very lengthy, thereby heading off the want to scroll to the ground of the web page to search out explicit information about the corporate.
• The straightforward black-and-white colour scheme supplies most clarity. With further hyperlinks in vibrant inexperienced, guests can simply navigate throughout Spotify’s site to find customer support, promoting data, or employment programs.

17. IBM

What makes this a excellent About Us web page?

• Regardless of being an enormous corporate with many alternative departments and merchandise, IBM’s About web page doesn’t really feel cluttered.
• A menu of fast get admission to hyperlinks lets in guests to search out the portions that the majority passion them, and the web page starts with a brief project commentary, quoted without delay from the CEO.
• Tab-based navigation lets in IBM to introduce the a couple of aspects of the industry, with out making the web page too long. Guests too can discover the in depth historical past of this tech emblem thru an interactive timeline. Those options create a very good person enjoy.

18. FedEx

What makes this a excellent About Us web page?

• Somewhat than forcing guests to learn reams of textual content, FedEx has created an About Us web page that hyperlinks to a couple of similar assets. Those are arranged underneath 3 key headings: Who we’re, What we price, and How we give again.
• At the side of the standard About content material, FedEx supplies fast hyperlinks to different essential details about the corporate, together with careers, information, and investor members of the family.
• On the backside of the web page, guests too can take a look at the corporate weblog and get admission to crucial touch data. It’s nearly like a touchdown web page for the entire corporate.

19. Colgate-Palmolive

What makes this a excellent About Us web page?

• The very first thing you realize about this Who we’re web page is the array of faces on show. The header incorporates a couple of top quality pictures of people at paintings, along side a bunch worker photograph. Right away, guests are finding out one thing in regards to the folks at the back of the corporate.
• A quote from the CEO welcomes guests, as though they had been arriving in particular person. There’s a hyperlink to a full-length letter right here, as properly.
• One fascinating segment highlights the highest 3 corporate values, each and every with a brief paragraph for additonal element. If you’re finding out about Colgate-Palmolive for the primary time, this segment would let you to grasp the industry.

20. Moz

What makes this a excellent About Us web page?

• After an preliminary commentary about corporate values, this About Us web page is formatted like one large tale, damaged up into tiny chapters.
• The primary segment talks in regards to the foundation of the industry, with a portrait of probably the most co-founders. Right away, that is development a human connection.
• The next sections supply a timeline of the industry up till the existing. Every section is just a few sentences, that means you don’t need to buckle down and do lengthy paragraphs to apply alongside.
• On the backside of the web page, there’s a CTA that hyperlinks to Moz’s present choices. This offers a neat conclusion to the timeline, whilst guiding guests towards the cash.

Small And Medium-Sized Manufacturers

The companies discussed above are all within the elite class, with 1000’s of group of workers and various emblem reputation.

Underneath this point, you’ll be able to in finding a lot of companies that aren’t fairly at the identical point, however nonetheless doing really well. Listed here are some instance About pages that completely swimsuit a medium-sized corporate:

21. Barkbox

What makes this a excellent About Us web page?

• Since Barkbox supplies per thirty days subscription containers to puppy house owners, it is sensible to make use of amusing, lovable photographs of canine on its About web page.
• Although the web page doesn’t provide an explanation for the corporate’s historical past, its project commentary to, “Make canine as glad as they make us,” permits you to know precisely what Barkbox units out to do. Plus, it resonates with canine house owners on a non-public point.
• As you scroll, you’ll see other sections for each and every Barkbox subscription. This format prevents guests from having to navigate to a separate web page.

22. Chime

What makes this a excellent About Us web page?

• Chime takes a extra simplistic means, explaining its historical past, project, and values with out fancy graphics. Because the target market will probably be folks in search of a brand new financial institution, it is sensible to stay issues easy.
• Immediately, readers can learn the way Chime differentiates itself from its competition. Chime items itself as a excellent selection to different well known banks as it doesn’t have same old banking charges.
• This About web page emphasizes some great benefits of the use of a smaller financial institution by way of that includes the Chime management group and corporate tradition. When guests see that staff are glad and content material, they think they’ll even be handled properly.

23. Allbirds

What makes this a excellent About Us web page?

• With a looped video of sheep working throughout a ravishing panorama, the Allbirds About web page in an instant shows its sustainable values. Including the tagline, “Mom Nature Made Us Do It,” summarizes the corporate’s objective to paintings with nature reasonably than exploit it.
• There’s a image of the founders and a brief and private tale about how they began Allbirds.
• At the side of an animated graphic of Allbirds sneakers, this About web page states what makes this product distinctive. Any reader who needs easy, at ease, sustainable sneakers can have the benefit of ordering a couple.

24. ToyFight

What makes this a excellent About Us web page?

• As an inventive design company, ToyFight avoids the use of a typical, uninteresting About web page with blocks of textual content. As an alternative, it options enticing graphics that transfer as you scroll down the web page. Mirroring the corporate’s title, you’ll see two combating toys that toughen the studying enjoy.
• When describing the founders of ToyFight, they’re portrayed as deconstructed motion figures. This article provides the web page a lighthearted and foolish really feel. They’re even given amusing names comparable to, “Beardless marvel” and “Napoleon advanced,” to make readers chortle.

25. Yellow Leaf Hammocks

What makes this a excellent About Us web page?

• Not like another firms, Yellow Leaf Hammocks tells a captivating tale about its production procedure. Describing how each and every hammock is handwoven by way of ladies within the Mlabri Tribe provides sturdy emotional enchantment.
• Yellow Leaf Hammocks encourages readers to take into consideration the place merchandise come from. It helps paying weavers an even salary, empowering ladies with monetary independence.
• As you scroll down the web page, you’ll be able to even see photos of the weavers and browse their tales. Those components can inspire readers to imagine in and strengthen a excellent reason.

26. Chattanooga Renaissance Fund

What makes this a excellent About Us web page?

• This About Us web page begins with a historic assessment of Chattanooga and the way this can be a hub for marketers. Then, it explains how the Chattanooga Renaissance Fund fills a necessity on this neighborhood.
• Guests can examine the primary individuals and their roles within the Chattanooga Renaissance Fund.
• It additionally describes how this fund can lend a hand particular person readers. Whether or not any person is taking a look at this website online as an investor, a 3rd birthday celebration, or a startup, they are able to review how the Chattanooga Renaissance Fund can strengthen their concepts.

27. Red, Rock, Scissors

What makes this a excellent About Us web page?

• Since Red, Rock, Scissors is an inventive company that specialize in era, it wouldn’t make sense to have a monotonous About Us web page. There are enticing visuals, together with movement graphics, to spotlight the company’s talents.
• In a one-minute video, this corporate shows temporarily shifting animations that completely encapsulate quite a lot of inventive talents.
• Red, Rock, Scissors highlights its earlier paintings enjoy by way of together with a case learn about. It will lend a hand doable shoppers make a decision if this corporate is the correct are compatible for his or her wishes.

28. Hydrant

What makes this a excellent About Us web page?

• After a temporary creation to the corporate, Hydrant explains the primary drawback that it makes an attempt to resolve.
• Guests can see Hydrant packs and their more than a few flavors in all of the photos. Plus, for those who click on on probably the most photographs, you’ll be able to in an instant upload the product on your cart.
• The founders counsel their favourite Hydrant packs, giving a personalized effect to the corporate.
• On the backside of the web page, you’ll be able to learn certain evaluations from different consumers. Those real-life testimonials can encourage guests to shop for a Hydrant pack.

29. Wheel

What makes this a excellent About Us web page?

• On the peak of the web page, the primary tagline, “Hanging nice care inside everybody’s achieve,” is highlighted in daring inexperienced. This colour attracts the attention and shall we readers understand how devoted Wheel is to creating healthcare available.
• Dividing each and every segment by way of other colours, Wheel makes its About web page readable and smooth to apply.
• Somewhat than that includes large blocks of textual content, this healthcare corporate summarizes its imaginative and prescient, goal, and tale in brief paragraphs.

30. Brady

What makes this a excellent About Us web page?

• The About web page for Brady begins off by way of exhibiting an impactful emblem tagline, and a picture of the seven-time Tremendous Bowl winner at the back of this industry — a recognizable face that in an instant builds agree with with sports activities lovers.
• It follows up with a brief conception tale in regards to the emblem, with a point out of all 3 founders and their respective experience.
• The design of the web page is blank and uncluttered, with visually putting black-and-white photographs and various white house.

31. Wild One

What makes this a excellent About Us web page?

• The About web page for this puppy equipment emblem incorporates various content material, however it’s damaged down into bitesize sections.
• The highest segment supplies a neat abstract of the emblem, together with a project commentary, an outline of the type of merchandise they devise, and the kind of folks for whom the ones merchandise are made.
• In later sections, you know about Wild One’s distinctive option to product design.
• Every segment comprises an crowd pleasing photograph that illustrates the objective target market for this emblem.

32. TalEx

What makes this a excellent About Us web page?

• For a get started, this HR industry makes use of “Our Tale” because the headline reasonably than “About Us.” This in an instant places guests in the correct way of thinking for finding out extra.
• Subsequent, TalEx supplies a one-sentence description of the corporate project. If guests need to be informed extra, they are able to scroll down and get the whole backstory of the emblem.
• The content material comprises hyperlinks for more info in regards to the co-founders, and various figures to again up the credibility of the industry, together with earnings and group of workers statistics.

34. Wild Fork

What makes this a excellent About Us web page?

• With an autoplay video on the peak of the web page, Wild Fork grabs the eye of holiday makers with a slick, visually sexy promo ahead of diving into the main points. The showreel incorporates various pictures of top cuts, together with some scorching steak.
• Underneath this, a menu supplies fast get admission to to the more than a few sections of the About web page, whilst additionally highlighting the important thing options of this emblem.
• Additional down the web page, guests get an intensive description of the way Wild Fork assets and delivers recent meat, along side sections on comfort, supply, and sustainability.

35. Athletic Vegetables

What makes this a excellent About Us web page?

• This complement maker hits guests with its project commentary in an instant. It spans just about the whole width of the web page, written in a big but stylish font.
• The remainder of the web page is damaged into 3 concise sections, which summarize the primary price proposition of the emblem. If guests need to be informed extra, they are able to click on a hyperlink to the related internet web page.
• Photographs again up the copywriting, and all of the web page sticks to emblem colours — even if highlighting the emblems of spouse organizations.

36. LiveAgent

What makes this a excellent About Us web page?

• This About web page does a truly great process of summing up a 15-year-old corporate in only a few paragraphs. Daring headers lend a hand to get a divorce the textual content, and footage of the co-founders upload a human contact.
• Hyperlinks throughout the textual content give guests the chance to dive deeper, and there’s a menu slightly under the header that gives get admission to to different corporate pages.
• The corporate creation comprises social evidence within the type of the collection of customers and companies served. The site of the corporate additionally will get a point out; this small addition can construct numerous agree with with doable consumers.

37. Chubbies

What makes this a excellent About Us web page?

• In a single quick paragraph, the About web page of Chubbies explains precisely what this emblem is all about. Somewhat than diving into the producing procedure or historical past of the corporate, the replica talks in regards to the precise second and temper that the emblem was once made for.
• guests can scroll down to peer an entire backstory, accompanied by way of daring product footage. The whole lot in regards to the content material screams “amusing.”
• The web page additionally highlights 5 core values, introduces the group of workers in a large group photograph, and directs guests to the e-commerce aspect of the site.

38. Caraway

What makes this a excellent About Us web page?

• As a place to begin, Caraway’s Our Tale web page is a gorgeous instance of internet design. It options more than a few animations to catch the attention, and big blocks of complementary colours that fit the more than a few sun shades of cookware made by way of this emblem.
• Many of the web page is devoted to the worth proposition of Caraway merchandise, with a whole segment devoted to sustainability. Guests who scan thru this segment see a promo video along, which highlights the standard and aesthetic enchantment of the cookware.
• Each new concept at the web page is highlighted with an icon. This is helping guests who need to scan the web page or focal point on specific sections.

39. VineHealth 

What makes this a excellent About Us web page?

• The primary content material of this About web page is a non-public letter, written by way of a co-founder of the corporate. It explains the purpose at the back of forming the corporate, and the values of the industry lately. Given the delicate nature of well being tech, this can be a nice technique to make an app really feel extra devoted.
• Portraits of the 2 co-founders put a face to the industry, along side a couple of “affected person advisors.” Every particular person has their very own quote, sharing how VineHealth helped them. It’s robust social evidence.
• In other places at the web page, guests can be informed in regards to the ideas and frameworks at the back of the era. This kind of transparency in most cases earns extra agree with.

40. 6am Town

What makes this a excellent About Us web page?

• As a regional information community, 6am Town illustrates that it’s “native in all places” by way of exhibiting a large map of the U.S. with coloured dots appearing each and every department of the industry. Guests will robotically get started in search of their nearest place of job.
• The 5 core values of the industry get peak billing, with large fonts and key phrases underlined. Phrases like “PRIDE IN PLACE” and “RESPONDING” are positive to get the eye of doable readers.
• Additional down the web page, 6am Town items the corporate’s “emblem anthem.” It is a roughly manifesto, which is helping guests to grasp what the corporate represents on a deeper point. Information is all about agree with, so this can be a good move.

41. Dave

What makes this a excellent About Us web page?

• Because of a extremely visible format, the written content material on Dave’s About web page is so easy to learn. It nearly appears like flicking thru Instagram tales.
• Regardless of this, the written replica tells a tale. It talks about why Dave (a banking app) was once based and who it will possibly lend a hand.
• Strains like, “Combating for the underdog,” improve a way that this corporate is at the aspect of its consumers. Those project statements are adopted up with key figures that turn out why the product is wanted.

42. RXBAR

What makes this a excellent About Us web page?

• The content material on RXBAR’s About Us web page takes us again to the time when the corporate was once based. In a couple of quick paragraphs, guests can know about what the founders set out to reach, and the way they began — making protein bars in their very own kitchen.
• Guests additionally be informed in regards to the founders thru some very truthful replica: “Beginning a industry along with your easiest pal is excellent. It’s additionally truly difficult.”
• A slideshow additional down the web page acts as an organization photograph album, and the pictures display how the founders grew up in combination. It’s an excessively human story that are meant to soften the hearts of even probably the most skeptical consumers.

43. Superfluous

What makes this a excellent About Us web page?

• Being a small design studio, Superfluous is all in regards to the two founders of the industry. The Profile web page displays this, with an entire bio for each and every spouse.
• Those introductions learn like excerpts from {a magazine}, entire with profile photos. It’s a amusing means for the pair to introduce themselves to doable consumers.
• Underneath each and every bio, the social media hyperlinks for the founders are indexed. This may increasingly make it smooth for guests to achieve out and have interaction with the industry.

44. 3DLOOK

What makes this a excellent About Us web page?

• This actual About Us web page template delivers numerous data on the outset. After a temporary written creation to this frame scanning startup, guests get to take a look at a large group photograph and a few key stats in regards to the corporate.
• The sections for Our Venture and Our Imaginative and prescient are restricted to at least one sentence, making them very fast to soak up.
• Different sections come with a letter from the CEO, a video promo for the product, a complete Meet the Workforce house, and an array of accolades.

45. Mr. President

What makes this a excellent About Us web page?

• The About web page of this inventive company makes use of very conversational language to explain what doable shoppers can be expecting in running with Mr. President.
• A slideshow of pictures displays the group at paintings (and play), offering an additional glimpse of long run industry members of the family.
• On the backside of the web page, notable previous shoppers are displayed in a gallery of emblems, offering robust social evidence. Making each and every icon monotone is helping to handle a blank design all through the web page.

Inform Your Tale With An ‘About Us’ Web page

As you could have spotted, there’s no person technique to design an efficient About Us web page. Relying to your targets, the web page can also be informal and amusing, informational and centered, or a mix. In the long run, an About Us web page is a mirrored image of your emblem, serving to customers to really feel somewhat bit nearer on your corporate — in addition to to the folks at the back of it.

To check, right here’s how you’ll be able to construct an efficient About Us web page:

1. Inform a tale.
2. Stay issues easy.
3. Use enticing visuals.
4. Be sure that the web page a lot temporarily.

If you wish to have an About Us web page that ticks all of the containers, you could believe hiring a certified clothier. With DreamHost’s customized internet design services and products, you’ll be able to get one-of-a-kind pages custom designed for person enjoy and pace. Touch us lately to be told extra!