The bottle
Elvis Scotch‘s Midnight Treat scotch, $34.99
The back story
It’s time to toast The King on his birthday, with a distinctive scotch crafted in his honor.
If he was still with us, Elvis Presley, the King of Rock ‘n’ Roll, would have turned 89 this upcoming Monday. However while Elvis left the structure long earlier, he survives on through a host of numerous business– most especially, his Graceland estate, which stays a popular Tennessee traveler destination.
And now, there’s an Elvis spirit motivated by his preferred late-night treat.
Grain & & Barrel Spirits, a Charleston, S.C.-based spirits business introduced Midnight Treat in 2015– a flavored scotch that honors Elvis’ love for an excellent peanut butter-banana-bacon sandwich. Will Woodington, the business’s brand name ambassador, informed MarketWatch that Grain & & Barrel had actually been approached by the Presley estate about a bourbon endeavor a couple of years previously, which resulted in the release of both Elvis-themed rye and Tennessee scotches. At first, the concept was to offer them simply at Graceland, however they showed so popular that the spirits business took them to the wider retail market.
Understanding that the flavored scotch classification was hot– worldwide sales of the classification are anticipated to increase from $27.9 billion in 2022 to $47.1 billion in 2030— the next rational action was for Grain & & Barrel to go that path with its Elvis Scotch line. And the peanut butter-banana-bacon concept came calling.
” We figured that if we might perform this mix in a flavored scotch type that we ‘d have among the most scrumptious and distinct items in the market,” Woodington stated.
There’s some chemistry associated with crafting this sandwich-inspired scotch, Woodington included. To develop Midnight Treat, the business starts with a base of Tennessee scotch and after that layers in synthetic peanut butter, banana and bacon tastes.
Grain & & Spirits stated there’s been a strong reaction up until now to the scotch. We connected to those behind the Presley estate to see if they had any remark, however didn’t get an instant reaction.
What we think of it
I have actually consumed the timeless Elvis sandwich upon celebration and have actually blogged about it, too. It’s certainly got that excessive ambiance, however the sweet-and-salty-and-creamy combination produces delicious snacking (at midnight or otherwise). The scotch variation does not rather reproduce that taste totally, however it’s an entertaining sip by itself terms.
You’ll get a great deal of banana taste– Woodington compares it to banana taffy, particularly. However there’s a tip of the peanut butter and even a smaller sized tip of bacon on the back end.
Undoubtedly, major scotch drinkers avoid this example, however Midnight Treat will likely work for those who like sweet taste with their spirits. And needless to state, there’s a lot of novelty appeal in this for Elvis fans.
How to enjoy it
This is basically a mixed drink in a bottle, so I ‘d simply include ice and consume it like any cocktail. However Grain and Barrel recommends you likewise attempt it in an Old Made mixed drink.